8 fake bargains to avoid
May 25, 2010 · Tagged with Banking and Budgeting
Big discounts! Big sales! Big freebies! Enticing deals abound, but you need to distinguish those from the raw deals masquerading as bargains. Many of them come with so many strings attached that they could cost you plenty. (Those frequent-flier rewards cards, for example? They often cost you a bundle — and the airline miles are often more restrictive and harder to use than what you’d get from a cash-back credit card.)
For consumers, a little homework goes a long way. Here are eight would-be deals to steer clear of, as well as our suggestions for better options.
1. Unlimited Long Distance
Many telephone plans bundle “free” unlimited long-distance service with local calling service. If you don’t make a lot of long-distance calls — or if you make a lot of them from your cell phone — these plans may not be cost effective. A bundled plan typically costs about $20 more than a local plan, but the average American consumer makes fewer than two hours of long-distance phone calls a month, according to the Federal Communications Commission. That’s about 17 cents per minute.
Better Deal: Skip the extra fees, and buy your long-distance service from a reseller such as ECG or Pioneer Telephone. These companies buy their long-distance service wholesale from the larger telecommunications firms but offer the same general quality for far lower prices, billing by the minute or fraction thereof. (ECG charges 2.5 cents a minute for interstate phone calls; Pioneer’s price is 2.7 cents.)
Alternately, sign up for a voice over Internet protocol (VoIP) plan from a carrier like Vonage, whose plans start at $15 a month (climbing to $26 after a six-month trial) for both local and long distance. Calls travel over the Internet, though, so you need a stable, active cable or DSL Internet connection for this to work.
2. Frequent-Flier Rewards Cards
Credit card rewards tied to airline miles or gift points were the earliest players in the sector, but it’s time to dump them. For one thing, the benefits have shrunk, particularly on airlines: They’ve increased the number of miles needed for a free flight; reduced flight schedules, making free seats harder to find; and, in some cases, imposed a booking fee on rewards flights.
On certain rewards cards, annual fees may also outweigh the benefits. The perks-laden American Express Platinum, which costs $450 a year, offers a complimentary airline ticket for every first- or business-class fare purchased on select international flights, plus a business-class fare purchased on plus a concierge service, free access to airport lounges, and other bonuses. It all sounds great, especially if you are booking lots of international business-class travel. But if not, you just paid $450 to have someone else make your restaurant reservations.
Better Deal: Try cash-reward cards instead. Airline miles and gifts are fine, but if you have the cash in your wallet, you can make your own purchasing decisions. Peter Flur of Credit Card Goodies, a 10-year-old Web site that monitors rewards cards, recommends Blue Cash from American Express, which offers up to 5 percent cash back on purchases at gas, groceries, and drugstores, as well as 1.25 percent on all other purchases once a cardholder rings up $6,500 in purchases any given year.